Media & Brand Center

Welcome! Learn more about the ABBYY brand, download the official ABBYY brand book, reference our logo guidelines, and find press resources.

Meet the ABBYY brand

Reimagine your business
with ABBYY Digital Intelligence

Our brand tells the story of transformation. At ABBYY, we look for potential and pursue growth. We believe in putting our intelligence, creativity, and expertise to work so that other organizations gain a fresh perspective that drives business transformation and champions success.

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ABBYY media contacts

If you have inquiries about ABBYY as a company, ABBYY technologies, or products, please contact the ABBYY PR team.

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ABBYY is...

ABBYY’s visual identity is...

All about the transformation that ABBYY helps you achieve. You’ll see a repeated graphic that illustrates a visual metaphor for change.
The main graphic is a shape that unfolds and changes. The focal point is always on the point of transition—a turning point and the start of a new future.

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The new brand identity for ABBYY was developed by Shuka Brand Bureau

Telling our brand story through visuals, photos, and illustrations.

ABBYY logo

The ABBYY logo is the most recognizable symbol for our company, our products, and our brand in general. It captures our image, our values, and our history. The ABBYY logo must not be distorted or modified in any manner.

Colors matter—a lot

We were intentional about how we built our brand color palette. Thinkvibrant, energetic, and modern. Color gradients help us tell the story of transformation through color.

Illustrations

Our illustration style follows that of isometric projection. We have a global vision, which we believe helps us see the big picture with greater clarity.

Illustrations

Our illustration style follows that of isometric projection. We have a global vision, which we believe helps us see the big picture with greater clarity.

Illustrations

Our illustration style follows that of isometric projection. We have a global vision, which we believe helps us see the big picture with greater clarity.

Illustrations

Our illustration style follows that of isometric projection. We have a global vision, which we believe helps us see the big picture with greater clarity.

Illustrations

Our illustration style follows that of isometric projection. We have a global vision, which we believe helps us see the big picture with greater clarity.

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Photography style

Photos tell a story, and usually that story is about people doing their work and living their lives. Photos are natural and unposed. The colors are muted. There is a lot of natural light, which echoes the glint on the key brand visual.

ABBYY materials

ABBYY visuals

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